Email Marketing Specialist

Heida GmbH

Email Marketing Specialist

Full-time job – Düsseldorf Germany

Remote-friendly (in Germany only)

Job Description

We are looking for a passionate and experienced Email Marketing Specialist to join our team located in Germany and Switzerland.

What we are doing

At Heida we are helping various e-commerce companies to develop their brand through outstanding customer experience. Our goal is to provide the ideal customer journey balancing technology, personalization, and human know-how to build long-lasting loyalty.

What we are looking for:

As part of our international marketing team, you will be responsible for executing, coordinating, and crafting the email marketing strategy as well as reporting activities for several e-commerce brands based in Switzerland. The ideal candidate is an experienced email marketing specialist, able to understand the ins and outs of a marketing strategy, and is familiar with technical aspects of email marketing and e-commerce businesses.

Location

The company is located in Düsseldorf, Germany. We currently work as a fully remote team due to the health situation, but we aim to provide all team members with a hybrid work from home and office policy in the future. 

What you will do

  • Help create, schedule, and monitor a wide variety of email marketing campaigns

  • Create value by increasing the open rate, clickthrough rate, and revenue share of our email marketing campaigns.

  • Implement email marketing automation strategies

  • Ensuring design and layouts of emails are optimized, user and mobile-friendly

  • Identify target audiences and grow email listings

  • Upgrade our email templates using graphics, personalization, and advanced features

  • Ensuring emails follow industry policies and best practices

  • Analyze campaign performance and suggest improvements

  • Reporting on sales revenue generated from email marketing efforts

  • Work closely with our Marketing Manager, Content Marketer, Graphic Designers, Translators, Developers, and Webmasters, to help design and implement innovative email marketing strategies

  • Maintain documentation of all our processes and internal knowledge

  • Continuously look for areas of improvement in the quality and efficiency of our department

  • Participate in various missions to support marketing activities

What you should have

  • A passion for digital marketing, communications, and technology

  • Proven experience creating high-impact, unique email marketing campaigns for large customer databases within a cross-functional team.

  • Outstanding skills in  English, and German, or French, and feel comfortable working in an international environment.  Any additional language is a big plus.

  • A degree in Marketing Management, Advertising, Communications, or similar.

  • Prior database management experience, preferably in a similar role.

  • Familiarity with automation and performance evaluation software. Advanced experience with Mailchimp is a big plus.

  • Excellent project management skills and good copywriting and copyediting abilities.

  • You are a standout teammate who believes that the whole is greater than the sum of all parts.

  • You are a driven individual who does not hesitate to go the extra mile and able to work independently while managing your priorities in a multitasking environment

  • Technology navigation skills, proficiency in a technology-driven business

  • Interest in e-commerce businesses and processes

For remote work

  • Ability to maintain the required internet speed of at least 25 Mbps (download) and 5 Mbps (upload) to support voice traffic and HTTPS web traffic preferably using a hard-wire Ethernet internet connection

  • A workspace that is free from noise or distraction

What we offer you

  • A flexible working environment with a lean organization

  • A greenfield project and the opportunity to contribute to Heida’s development with your ideas

  • A young, international team that enjoys meeting for a coffee and share personal experiences

  • A competitive salary package and a flexible holiday policy

  • The possibility to work from our office located in Switzerland

To apply, please send your CV or your LinkedIn profile, one or two paragraphs telling us why you would be a good fit for this position as well as your portfolio or work samples to work@heida.io