Hi!

WE ARE NOT THE MAINSTREAM.

How about you?

Your profile

• You‘re a warrior or warrioress of modern media platforms and have a passion for creative, original content, culture and sports
• You believe that you can seize the day with the right team on your side and create something special within thrilling projects
• You‘ve got a streak for storytelling, good texting, visual communication and a great sense for people and communities – because you do actually care to have a positive impact
• With a bit of an adventurous heart you don‘t fear but appreciate the thrilling variety of evolving daily operations, especially at the early stage of a business
• You seek an opportunity to prove your strategic thinking, connecting oldschool marketing rules with a growth mindset, always open to learning
• You can meet a high professional standard when conceptualizing, creating, publishing and managing social media content
• You love to be a teamplayer but you can also work very independently when given a briefing
• We don‘t care whether you are self-taught or have a Master‘s degree as long as you are really good at what you do and are up for this adventure with us!

Requirements

• You have in-depth experience & knowledge of working with social media platforms to grow brand engagement and reach
• You have strong analytical and quantitative skills with the ability to use data to develop and measure marketing programs and improve processes
• You can prioritize and handle multiple assignments with minimal guidance or supervision and you keep deadlines
• Your passion is perceptible when it comes to developing great content and being in touch with a community
• You have excellent oral and written communication skills (GER/ENG) and an ability to influence others
• A greater belief in reliability, accountability and open communication

Bonus

• Experience with the Microsoft Office suite
• A background that includes success stories
• Graphic Design, Copywriter, Performance Marketing and/or Online-Marketing skills
• Experience working in a global/European environment

Tasks & responsibilities

• Further develop our social media strategy
• Come up with original content and campaign ideas
• Provide data analysis and metric reporting
• Be a critical member of the (small) marketing team in terms of coordinating and shaping the social marketing and creative strategy locally and globally
• Manage the day-to-day running (posting, boosting, monitoring and moderation), working closely together with our partners
• Help guide the creation of social media assets and the visual identity of the channels we use
• Educate yourself on social trends, the communities and cultures behind it, be at all times respectful and inclusive
• Communicate with our users, build a virtual community, a movement, a narrative, write the newsletter, gather feedback and answer support tickets

What we offer, who we are

NOT THE MAINSTREAM is providing coaching/tutorial apps for different badass sports aside the mainstream. We want to give people the chance to dive deeper into their hobby, the thing they already love. Our sports are identity-giving, people who are practicing them usually make them play a big role in their lives. We are taking pride in this special feature, want to celebrate our users and enable them to flexibly strengthen their skills as amazing athletes.

NOT THE MAINSTREAM is a newborn company that grew out of a hobby project with which we initially just wanted to do something for the community, the sport we loved. We experienced a huge demand that we couldn’t answer with just a side project, which is why we decided to create something bigger. We (of course) firmly believe that this is just the beginning, as not only we but outside experts (people who should know) see the potential of our business: We are proud to be part of the „Startplatz‘“ accelerator program and got some renowned scholarships and support.

Now we are looking to expand our team and take some fantastic people on this journey with us. Meanwhile, we‘re sorry to say that all the startup-clichés are true in our case as well: As of now we can not pay much and currently only offer a 3-month-contract with 20 hours a week but if you make a good fit and we make a good fit for you… we are ready to make you important and give you also the financial recognition as soon as we can. We are definitely looking forward to find full-time, permanent additions to the team that can grow into lead positions. High risk, high reward, you know the drill.

We offer flexible hours and of course working from home, but in a hopefully brighter, lockdown-free-future we would love to have you together in an office with us (see, we‘re planning longterm 😉 ). This is not a requirement though.

IMPORTANT: Please read the whole description to make sure we’re on the same page. We are excited to receive your application via info@notthemainstream.net in which you tell us about yourself, your background/aspirations and provide either a written text of yours (ENG/GER) or a social media channel you managed/work example. Show us who you are! Cheers & hear you soon!